Branding
Content
Graphic design
Animation
Fastclvb and Adda Vision collaborated in making a pair of quality sunglasses with a timeless frame, fitted to the fashion scene in Scandinavia. The frames are called “INPLAINSIGHT”.
We decided to make a joint brand to stay equal in the process and make ownership in the collaboration to avoid mixed interest and messy and inconsistent communication.
We came up with "INPLAINSIGHT". A hybrid brand structure that stands out from the representative brands, with a tone of voice that is strict but playful, vernacular and independent in the way it communicates.
I worked as a graphic designer and content creator as well as being a creative and strategic mind in decision makings.
Logo
Primary
Secondary
Elements
Fonts
Brand font
Secondary
Promo
With a high focus on the music and film culture, we used viral news and artists to gain momentum on our ads and posts.
We have collaborated with many big artists and creative minds to make this childhood dream come true. 3D artists, music artists and influensers have been a great part in this project.
Special thanks to Alex The Wizard, Swae Lee, Steve Oaki, Post Malone, Cheat Codes, Isah, Stig Brenner, Masarati, Olav Stubberud, Gareth and Eva Marisol Gutowski.
Barbie giveaway
After the Barbie movie came out late summer 2023 it became a trend on social media to dress up and post Barbie related content. Users and content became viral and we used this trend to reach our local audience in Oslo.
We created a giveaway competition through an instagram post explaining the rules and 10 bright pink posters with a QR-code directed to our website on random places in the city.
In this period, there was an increase in visits on our webpage, meaning that people scanned the QR-codes.
Price reduction
We sold half our stock before September 2023. As a way of celebrating the big success and keep a good momentum throughout the fall season we figured to try reduce the prices of the sunglasses to see if the website visits and demand increased.
The early process
This is our website
Feel free to grab a pair. We still have a few left.
