Fastclvb — robertgrytnes.com

A brand made by three friends collecting minds creating a universe, persuing their dream of sharing pure fun creativity.

Branding

Content

Animation

Graphic design

“Universal From Wish” Tee

We created this brand as a way of riot against the fast fashion industry and the impact it has on the consumerism and world.

Fastclvb is a word we made up as a segment who wants to be the topcat from the very beginning, with no patience of starting from the bottom and making a way for themselves with no targeted strategic mindset.

Fastclvb with a V was established in the “Club“ era after the tumbler account, anti social social club started the wave. We used a clear typo as imperfect individuals against the calculated fast fashion industry.

Fastclvb is a playful brand that takes inspiration from huge established brand profiles and youth culture and whatever it contains. Fastclvb is a brand for the creative ironic poetic young people striving to make a living of their dreams.

Values:

Vernacular – Playful – Ironic

We chose Fastclvb, with the slogan “Never Not Fast“ and the three F’s (FFF) as an acronym standing for the three friends that founded the brand, also standing for F@ck Fast Fashion. FFF –better known as “F@ck friends forever” was the perfect silly association to create the vernacular tone of voice we wanted for the brand.

Fonts

Primary

Secondary

Fonts used in communication purposes have stricter rules then our expressive clothing designs.

Primary:

Adelle is a sans serif typeface with good readability working for both printed and screen media. It is used as the primary typeface for all communication.

Secondary:

Marion is a serif typeface with inspiration from the nineteenth century with a touch of industrial design with its hammer claw shapes. It’s used as a secondary typeface used in additional information to give more hierarchy and trust to informaiton.